Restaurants

Roll out the Whiskey Wagon; new travel option BHAWK brand hitting the road soon

By Faith Hatton, posted 11 months ago
Photos by GFBJ

The team at the Brad Halling American Whiskey Ko. (AKA: BHAWK) are continuing to find new, innovative ways to raise a glass to the American spirit. The newest addition to the now fully open distillery, restaurant, event space and more is the BHAWK Whiskey Wagon, a mobile bar complete with seating. 

After having a successful launch at the U.S. Open in June of 2024, the BHAWK Whiskey Wagon is now ready to hit the road. 

“We were contemplating how to use the limited resources that we have for getting the word out there,” shared Co-Founder and Jessica “Jess” Halling. “We landed on the Whiskey Wagon because it's like a mini version of BHAWK where we can create strong human connections and meet people and share and toast and celebrate just in a mobile way.” 

The Whiskey Wagon will be stationed around the state at different points as well as be available for private bookings and events. 

The menu will include BHAWK brand spirits, whiskey and more and will vary by the client and event.

“We can tailor the menu. We can do a specialty batch cocktail tailored to the clientele, tastings and a small selection of offerings,” shared Jess. 

After seeing the Whiskey Wagon’s success at the U.S. Open, the Hallings are excited to take their brand on the road and  share the message and story of  the BHAWK product line.

“We had a wonderful week. We were really fortunate because the good people of Moore County told guests to come here. Like it was all referral based. There wouldn't have been a person in here because we haven't been open long enough to ever, fully advertise, fully build a campaign,” shared Jess. 

The BHAWK brand will be appearing in Cumberland County for the first time ever at the Cumberland County Fair from Aug. 30 to Sept. 8, 2024.

Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Keep the good times rolling: Trolley Pub Fayetteville offers a new avenue to experience downtown's restaurant and bar scene

 The Fayetteville Trolley Pub is a 14-seat, pedal-powered party on wheels that lets you enjoy a lively tour of downtown’s bars and hotspots. Photo provided by Kevin Walker.Downtown Fayetteville is set to welcome a new addition to its hospit


Connecting to opportunities: NCMBC’s upcoming webinar series guides businesses through government contracting

The North Carolina Military Business Center (NCMBC) is hosting a slew of webinars through December 2025 meant to prepare local businesses for emerging and current government and defense industry demands. Graphic provided by Canva. The North Caro