Robert Cox, director of sales and sports commission for DistiNCtly Fayetteville, has rejoined the North Carolina Sports Association (NCSA) board. Appointed on Oct. 23, 2025, Cox will serve through 2027 and has also been elected to the Executive Committee as secretary through June 2026. 

The North Carolina Sports Association, Inc. is a non-profit organization dedicated to growing, promoting and enhancing the sports industry across North Carolina. Bringing together professionals from the sports and hospitality sectors, the association works collaboratively to strengthen sports tourism and expand the economic impact of sporting events across North Carolina communities. 

“We are excited to have Robert rejoin the North Carolina Sports Association Board,” said NCSA Board Chairman Andrew Schmidt in a press release. “Robert’s vast knowledge and experience within the sports tourism industry will further strengthen the effectiveness of the association in its mission to make North Carolina the preferred state for tournament planners and rights holders.”    

Cox’s renewed position with NCSA underscores DistiNCtly Fayetteville’s ongoing commitment to raising Cumberland County’s profile as a leading destination for conventions, sporting events and leisure travel. As director of sales and sports commission, Cox leads efforts to attract and support meetings and sporting events by working closely with local venues, hotels and community partners to drive visitation and economic growth through sports tourism.