Business Education

Returning with a purpose; Tiffany Haywood launches part 2 of the On Purpose With Purpose Workshop Series

By Staff Report, posted 9 months ago

Following a successful first session, branding consultant and media professional Tiffany Haywood is proud to present the next installment of her On Purpose With Purpose workshop series: Standing Out On Purpose.

The hands-on session takes place Saturday, Oct. 4, 2025, from 11:00 a.m. – 2:00 p.m. at 208 Campbell Ave, Fayetteville, NC 28301.

The On Purpose With Purpose series helps entrepreneurs, small business owners and professionals clarify their voice, build consistent brand presence and take practical steps toward growth. Each session focuses on a distinct phase of brand development — with real tools and real feedback for attendees. 

Why this session is kid-friendly

As a single mom running two businesses, Tiffany knows firsthand how often parents — especially moms — miss events they want to attend because of caregiving responsibilities. Part 2 intentionally offers kid friendly options so parents can participate without choosing between their business growth and being present for their children. The setup will balance focused, interactive learning spaces with supervised, engaging play or activity areas appropriate for young children through teens, enabling participants to learn, apply, and receive feedback while their kids are cared for nearby.

What attendees will learn — Standing Out On Purpose

  • How to identify and own the qualities that make your brand unique
  • Clear messaging strategies to communicate your value with confidence
  • Practical visibility tactics for both online and offline growth
  • Ways to leverage authenticity as a competitive advantage

Key takeaways

Attendees will leave with:

  • A personalized plan to amplify their brand voice and visibility
  • Actionable next steps to implement immediately
  • Hands-on feedback to refine presentation and positioning
  • Renewed confidence to stand out in their market while staying true to their mission
Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Germène's Home Kitchen & Bakery now open

A family affair: Along with a full staff, Owner Eddie Claude and his wife Ruth (pictured right) work with their kids to run the restaurant. Eddie is a Veteran who served for 21 years in the U.S. Army. Photos by YGH STUDIOS & GFBJ. The Fayett


Editor's note: Summer jobs

With summer in full swing, I started to reflect on the various ways I spent my summer break over the years. From pool parties with friends to family vacations and sports tournaments, I look back fondly on the summers I’ve enjoyed so far. But it


Preserving rural roots: Gray's Creek residents launch effort to become a town

Proposed incorporation boundary (pink) · Gray’s Creek, Cumberland County, N.C. This is a working draft and is subject to revision. Image courtesy of grayscreeknc.com. After decades as an unincorporated rural community in Cumberland County, Gray’