Effective immediately, the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) will change their DBA name to Visit Pinehurst, Southern Pines, Aberdeen. The CVB board of directors approved the name change at their December board meeting. Since 1987, the organization has been recognized as the official destination marketing organization for Moore County, N.C.

“Hundreds of CVBs across the country have been simplifying their name to better reflect their destination and the role we play in the visitor economy,” said President and CEO of Visit Pinehurst, Southern Pines, Aberdeen Phil Werz in a press release. “Plus, the term ‘CVB’ can be very confusing for some, sounds bureaucratic and we do not have a convention center. Visit Pinehurst, Southern Pines, Aberdeen has a broader appeal and says exactly what we are and better reflects what we do as an organization.”

Aside from the name revision, a new logo reflects the word “visit” and a new website will launch this spring to amplify the change. Additionally, the organization is working on a new advertising campaign to reflect on the concept of “home” and what that means to the thousands of people who visit the Pinehurst area annually. 

In 2024, according to an annual report provided by Tourism Economics and Visit North Carolina, more than $860 million in visitor spending was realized in Moore County, saving residents an average of $546 per year. The report lists Moore County as the 10th highest tourism economy in North Carolina out of 100 counties.

For more information on Visit Pinehurst, Southern Pines, Aberdeen and tourism in Moore County, visit HomeofGolf.com.