According to figures released by Visit North Carolina last week, travel to Cumberland County generated over $682.60 million in expenditure in 2025.
Tourism expenditures in Cumberland County generated state and local tax revenues of $46.47 million, which represents a $136.39 tax savings to each county resident. Additionally, Cumberland County’s tourism industry employs 4,786 people with a payroll of $176.59 million.
“Tourism remains a key factor in supporting and strengthening Cumberland County's local economy,” said Fayetteville Area CVB President and CEO Michelle Williams in a press release.
The statistics are from “The Economic Impact of Travel on North Carolina Counties.” This study was prepared for Visit North Carolina by Tourism Economics. Statewide, county and regional data for 2025 are available HERE.
After workshopping the idea for a new restaurant concept with a few regular customers, Brian and Staci decided to take a chance on Napkins, their first business and Brian’s first experience owning a restaurant.
The venue features two levels, two fully stocked bars, audio-video systems including projectors, and lighting solutions, an in-house culinary team, lounge space, a bistro section and private rooms, a state-of-the-art DJ booth and on-site staff to hel
Brad and Kelley McLawhorn became business partners in 2001 when they first opened a restaurant on Reilly Road. Now, their highly praised catering company continues to impress community members with flexibility, quality and personalized service. Photo
