Follow TJ Linkedin Twitter
Email TJ Email
Business Growth
Jul 1, 2026

Doing Business with USSOCOM: A Strategic Opportunity for North Carolina Companies

Sponsored Content provided by TJ Gilroy - Business Development Professional, North Carolina Military Business Center

One of the core missions of the North Carolina Military Business Center (NCMBC) is to help North Carolina businesses and universities transition innovative technologies and emerging capabilities into military applications. The United States Special Operations Command (USSOCOM) is one of the Department of Defense's most innovation-focused organizations and represents a unique customer for companies developing advanced technologies. With a significant presence at both Fort Bragg and Camp Lejeune, USSOCOM provides a strategic opportunity for North Carolina's innovation ecosystem. For this reason, highlighting the state's ability to support USSOCOM's mission is both timely and important.

North Carolina is uniquely positioned as the home of the United States Army Special Operations Command (USASOC), Marine Corps Forces Special Operations Command (MARSOC), and Joint Special Operations Command (JSOC). Combined with the state's world-class universities, nationally recognized community college system, advanced manufacturers, software developers, biotechnology companies, and extensive network of veteran-owned businesses, North Carolina offers an unparalleled concentration of military capability and innovation. Few states can match this convergence of operational expertise, research capacity, and industrial strength, making North Carolina an ideal partner for advancing the next generation of defense technologies and capabilities.

Success with USSOCOM begins with understanding that their requirements are different. Operators work in remote, contested, and rapidly changing environments where mission success depends on agility, resilience, and speed of decision-making. The question is not simply, “What does your technology do?”, but rather, “How does it make the operator more effective?”

One of the most important Special Operations Forces (SOF) principals is that humans are more important than hardware. Technology is valuable only when it enhances the performance, survivability, and decision advantage of the people using it.

This creates opportunities across a broad range of industries. Artificial intelligence, autonomous systems, cybersecurity, resilient communications, advanced manufacturing, medical technologies, human performance, smart textiles, logistics, and next-generation food systems all align with emerging SOF priorities. Companies that can demonstrate measurable operational impact—not simply technical innovation—will be best positioned for success.

Equally important is understanding how USSOCOM acquires innovation. Opportunities regularly emerge through Broad Agency Announcements, SBIR/STTR programs, Commercial Solutions Openings, Other Transaction Authorities (OTA), SOFWERX, SOF-RACER, VULCAN-SOF, experimentation events, and traditional contracting opportunities. Each pathway serves a different purpose, making a deliberate engagement strategy essential.

Before approaching USSOCOM, companies should be prepared to answer four fundamental questions:

  • What operational problem does your solution solve?
  • Why does it matter to the SOF operator?
  • How mature and ready is the technology?
  • What is the pathway to fielding and sustainment?

Clear, concise communication often matters as much as the technology itself. A well-developed quad chart, realistic transition plan, cybersecurity readiness, and understanding of the acquisition landscape can significantly improve a company's ability to engage government stakeholders.

The NCMBC helps businesses successfully navigate the defense marketplace. From identifying opportunities and providing market intelligence to supporting proposal development, technology transition strategies, teaming opportunities, and long-term federal business growth, NCMBC connects North Carolina companies with the resources, expertise, and partnerships needed to compete and succeed in the defense sector.

For companies seeking to support America's Special Operations Forces, North Carolina offers more than proximity—it offers a strategic advantage. Those that understand the mission, align their capabilities with operational needs, and communicate their value clearly will be well positioned to contribute to the next generation of SOF capabilities.

For more information about working with the North Carolina Military Business Center in general, visit www.ncmbc.us,  or for more information on how to connect your innovation with USSOCOM contact TJ Gilroy, Regional Program Manager, R&D and Innovation at gilroyt@ncmbc.us.  

Join The Discussion

Ico insights

INSIGHTS

SPONSORS' CONTENT
Ico insights

INSIGHTS

SPONSORS' CONTENT

In The Current Issue

Fairytale fare: Once Upon a Bite serves up charcuterie spreads that tell a story

Once Upon a Bite launched in early 2026 and has continued to grow through local markets, festivals, private events and community partnerships throughout the Fayetteville area.


Growing and glowing: Skin Specialists of Fayetteville expands into new Owen Drive facility, plans July grand reopening

Photo provided by Skin Specialists of FayettevilleA Veteran-owned Fayetteville medical spa that launched during the COVID-19 pandemic has grown into a multi-disciplinary aesthetics and wellness practice — winning the 2024 Readers’ Choice Award for Be


Savoring tradition: How Yinzers is bringing Pittsburgh's iconic flavors to Fayetteville

Josh Buracchio and his wife Gina had a vision two years ago: to bring the best of their beloved Pittsburgh’s culinary scene to Fayetteville.