EbenConcepts, a nationwide employee benefits company with its headquarters in Fayetteville has rebranded and updated the company’s branding to ‘eBen’ for a fresher look. 

The firm recently rolled out a new initiative designed to simplify and update their branding with their new tagline, “We make the complex simple.” 

“We’re excited to be updating our brand. This was an important step for eBen to more

accurately and succinctly present who we are and how we make a difference for our clients,”

says David Smith, senior vice president at the firm. “We strive to put our clients first, listening to their needs and continually innovating to better serve them, all the while making their employee benefits and HR easier to understand and use.”

The firm’s updated positioning is meant to emphasize how they simplify employee benefits and human resources for companies and their employees.

“We looked at our corporate identity and we thought about what we wanted to put out there to the public and so eBen was just a fresh, clean logo and identity for us to put out there,” said Kelly Sherrill, eBen’s Regional Client Services Manager. 

Founded in 1999, eBen offers human resource services, employee benefit management, payroll administration and more to companies locally as well as nationally. The company currently has offices across the nationals, including South Carolina, Maryland, Colorado, Florida, Georgia, Virginia, Tennessee, Texas, and North Carolina.

Partners and clients of the firm will see the new branding rolling out over the next several months through various communication channels. 

Sherrill said the company is currently in the process of updating social media and their website to reflect their new identity as eBen.

The new domain name will change to ‘ebenbenefits.com’ once the updates have been made; however, currently the website can be found at www.ebenconcepts.com.

You can find their new social media at @ebenbenefits on Instagram, EBEN on Facebook and 

eBen on LinkedIn.