A new Soma® brick and mortar store is now open for business in Southern Pines.

Located in the Pinecrest Plaza, Soma® celebrated its grand opening on Jan. 28. With Valentine’s Day fast approaching, a stop at this store could soon be on your to-do list. 

This new storefront is one of over 250+ Soma® shops nationwide. 

This new location offers a range of solution-driven products designed by women for women, including complimentary bra fittings with a Soma® Bra Fit Expert.

Soma® offers consumers a relaxed and customized approach to bra shopping through their Bra Fit program. Soma®’s Bra Fit Experts are trained not only to measure, but to ask customers how they want to feel in their bras, empowering and inspiring confidence in every woman.

The store offers a wide selection of the brand’s collections, including intimate wear, sleepwear, loungewear, swimwear, activewear, and more.

The new Soma® retail shop is located at 10205 US 15 501 Highway, Unit 18, Southern Pines, NC 28387. Store hours will be Monday - Saturday from 10:00 AM to 7:00 PM EST and Sunday from 12:00 AM to 6:00 PM EST.

Founded in 2004, Soma® has been focused on what women want and need from day one. Soma’s all-women-led design team has crafted bras and panties, pajamas and loungewear to make women feel both beautiful and confident.