More News

Pinecrest Plaza in Southern Pines welcomes new intimate apparel storefront

By Staff Report, posted 3 years ago
Photo courtesy of Soma®

A new Soma® brick and mortar store is now open for business in Southern Pines.

Located in the Pinecrest Plaza, Soma® celebrated its grand opening on Jan. 28. With Valentine’s Day fast approaching, a stop at this store could soon be on your to-do list. 

This new storefront is one of over 250+ Soma® shops nationwide. 

This new location offers a range of solution-driven products designed by women for women, including complimentary bra fittings with a Soma® Bra Fit Expert.

Soma® offers consumers a relaxed and customized approach to bra shopping through their Bra Fit program. Soma®’s Bra Fit Experts are trained not only to measure, but to ask customers how they want to feel in their bras, empowering and inspiring confidence in every woman.

The store offers a wide selection of the brand’s collections, including intimate wear, sleepwear, loungewear, swimwear, activewear, and more.

The new Soma® retail shop is located at 10205 US 15 501 Highway, Unit 18, Southern Pines, NC 28387. Store hours will be Monday - Saturday from 10:00 AM to 7:00 PM EST and Sunday from 12:00 AM to 6:00 PM EST.

Founded in 2004, Soma® has been focused on what women want and need from day one. Soma’s all-women-led design team has crafted bras and panties, pajamas and loungewear to make women feel both beautiful and confident.

Ico insights

INSIGHTS

SPONSORS' CONTENT
the-arts-council-of-fayettevillecumberland-county kennon-jackson headshott

ArtsXL Is a Tourism Strategy, Not Just a Building

Kennon Jackson - Chief of Staff, The Arts Council of Fayetteville/Cumberland County
holmes-security-systems luke-wheeler headshott

The Hidden Costs of Poor Security: How Small Vulnerabilities Create Big Losses for Businesses

Luke Wheeler - Vice President, Holmes Security Systems
fayetteville-state-university elizabeth-hunt headshott

Fayetteville State University leads campus-wide CPR and AED preparedness push

Elizabeth Hunt - Assistant Vice Chancellor for Risk and Compliance, Fayetteville State University

In The Current Issue

Mutts with a mission: Specialized K9 program supports local Veterans

Kristen Botts co-founded the program with her husband, Nathan Botts, who is a Veteran himself. Photos provided by Kristen Botts.An organization helping Veterans live a full life after their service in the U.S. Military wants to connect Veterans and d


Committed to community: Huntington Bank completes merger with Cadence Bank, continues to grow client base

Patrick NoblesHuntington Bancshares Incorporated announced on Feb. 2 that it has closed its merger with Cadence Bank, a regional bank headquartered in Houston, Texas and Tupelo, Miss. This strategic partnership accelerates Huntington’s growth in


Editor's note: What really catches the attention of someone new to Fayetteville?

There is extensive dialogue surrounding Fayetteville as a travel destination or city aimed at recruiting new businesses and new residents. As someone who moved here from out of state, I thought it could be fun to share my personal experience as