
Southeastern Freight Lines, a leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 40 years of “Quality Without Question” service at its service centers in Fayetteville and Rocky Mount, North Carolina.
Both service centers opened in 1985 and have seen significant growth since their establishment. Fayetteville began operations with 20 dock doors and 12 associates and currently boasts 52 dock doors and 35 associates.
“The Fayetteville service center’s impressive transit times and cargo claims loss ratio would not be possible without the outstanding efforts of our great associates,” said Kyle Goddard, Fayetteville’s service center manager in a press release. “Our team’s dedication to delivering “Quality Without Question” service defines our success and helps drive Southeastern’s mission to be the Carrier of Choice across the Sunbelt and beyond. We’re proud to continue creating an environment where people want to work, are proud to work and choose to stay throughout their careers.”

To celebrate this significant milestone, the Fayetteville service center is recognizing two longtime associates: Customer Service Administrator Renee Norris and Linehaul Driver Jesse Whitford. Both hired in 1987, Norris and Whitford are the facility’s most senior associates, each contributing nearly four decades of service. Likewise, the Rocky Mount service center is honoring Pickup and Delivery Driver Joe Johnson and Linehaul Driver Cecil Howard for their outstanding commitment and four decades of quality service.
“Celebrating 40 years of successful operations is a major milestone. Our great service center remains committed to serving our customers, community and associates with the same dedication and integrity that has defined the Rocky Mount facility from the start,” said Ross Vaden, Rocky Mount’s service center manager in a press release. “We are proud representatives of Southeastern Freight Lines, and it’s an honor to continue being good stewards of the company’s values.”
Over the years, the Fayetteville and Rocky Mount service centers have given back to their communities, most recently through Southeastern Serves – a program dedicated to having associates of all levels volunteer in their local communities to assist the less fortunate.
In alignment with the Southeastern Serves mission, the Fayetteville service center has actively supported numerous local nonprofits and organizations by dedicating both time and resources to impactful community efforts. Sharing the same commitment to service, the Rocky Mount facility has delivered holiday toys and school supplies to local children’s orphanages, among other efforts, to uplift its local community.
The Fayetteville facility was the eighteenth service center opened by Southeastern Freight Lines since its founding in 1950. Rocky Mount was the seventeenth facility to launch. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico and has undergone numerous upgrades in trucks and trucking technologies.
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