Residential Real Estate

State of real estate: Longleaf Pine REALTORS® to bring members of the real estate community together to examine the 2024 housing market

By Thomas Manning, posted 1 week ago
Image courtesy of Longleaf Pine REALTORS®

Longleaf Pine REALTORS®, Inc. will host their annual State of the Real Estate Market Conference on Tuesday, Feb. 13, at the Crown Complex in Fayetteville. From 11:45 a.m. until 1:45 p.m. the trends of the real estate industry will be discussed and analyzed by market experts based on extensive research. Featured speakers for this event will include Dr. Lawrence Yun, National Association of REALTORS® Chief Economist and Loren Hill, Carolina Core Regional Economic Development Director. 

“The goal of the event is to educate people on what’s truly going on in the market versus what is portrayed in the media and nationwide,” said Megan Gerber, President of the Longleaf Pine REALTORS®. “It addresses nationwide statistics, but they really do go in-depth on our local market. And I think that’s important for people, because there are buyers afraid to buy and sellers afraid to sell right now and I think it’s just from not enough knowledge on what is actually happening with the market.” 

Dr. Yun will speak for a 30-minute segment at State of the Real Estate Market. He supervises the Research group at the National Association of REALTORS® (NAR), consistently providing analysis in areas such as home sales, affordability and buyers and sellers reports. His studies and observations reach the 1.5 million members of the NAR and inform the approaches they take in their daily work. Additionally, Yun develops outlooks for the NAR and takes part in economic forecasting panels such as the Blue Chip Council and Wall Street Journal Forecasting Survey. His insight at State of the Real Estate Market will aim to examine the patterns of the real estate business in 2023 and gauge the potential future path of the industry in 2024. 

Loren Hill has more than 25 years of experience in regional and local economic development in North Carolina and will share about his role as Carolina Core Regional Economic Development Director. The Carolina Core is the region within central North Carolina that stretches approximately 120 miles from just west of Winston-Salem to Fayetteville. This development corridor has produced 19,000 new jobs in recent years, with additional major projects in the works such as Toyota Battery Manufacturing, North Carolina, the Overture Superfactory (the first full manufacturing facility for Boom Supersonic) and the VinFast North Carolina Manufacturing Plant. Under the Piedmont Triad Partnership, the NC Carolina Core is also currently working on a Housing Needs Assessment in conjunction with 11 local real estate associations. This operation is surveying employers and the public alike in a mission to take stock of housing needs in the region. 

Speaking to the valuable acumen that Dr. Yun and Hill bring to State of the Real Estate Market, Gerber noted their communication style, which is not only highly informative, but also clearly understandable and coherent. “They break it down to very sustainable information that you can walk away with,” Gerber said. “And they have a personality, so it’s not going to be a boring event – it’s going to be very educational, but they put their spin on it. And they make sure that you walk away understanding – where, if you are a buyer or seller – you understand how it affects you personally.” 

Following the addresses from Dr. Yun and Hill, Longleaf Pine REALTORS® CEO Zan Monroe will close out the State of the Real Estate Market, with a discussion focused on local data, intending to provide guidance to attendees on accessing detailed market research on a county-by-county level. 

The State of Real Estate Market Conference is not open to the public, but interested parties can contact Longleaf Pine REALTORS® at 910- 323-1421 to register for a spot at the event. The event has a limit of 300 guests.


Learn more about the Longleaf Pine REALTORS® and their mission online at 

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