Restaurants

BHAWK announced as an Official Craft Spirits sponsor of the Fayetteville Woodpeckers for 2025 season

By Staff Report, posted 3 months ago
Graphic provided by: Fayetteville Woodpeckers 

Brad Halling American Whiskey Ko. (BHAWK) and the Fayetteville Woodpeckers announced in early April a local partnership, making BHAWK an Official Craft Spirits sponsor of the Fayetteville Woodpeckers.

"We are prioritizing the fan experience this season and are excited to collaborate with BHAWK, a husband-wife Army Retiree owned distillery, cocktail bar and restaurant in Southern Pines with a brand story that truly encapsulates who our community is and allows us to share their product with the hundreds of thousands of supporters who visit our ballpark annually," said Woodpeckers Assistant General Manager, Pete Subsara in a press release. "Our collaboration will extend to all points of sale throughout the park that carry spirits, including the newly minted BHAWK Craft Cart located directly inside the main gates."

BHAWK marks the foundation for special operations Sergeant Major (US Army, Ret) Brad Halling's (right) personal story of gratitude and recognizes the extraordinary men he served with. Joined by his wife Jess (Colonel, US Army Ret) (left), the two are expressing gratitude for extraordinary service through BHAWK and its premium brands. 
Photo by: GFBJ 

BHAWK marks the foundation for special operations Sergeant Major (US Army, Ret) Brad Halling's personal story of gratitude and recognizes the extraordinary men he served with in the 1993 Battle of Mogadishu, later memorialized by Hollywood in the movie Black Hawk Down. After being shot down by an enemy rocket propelled grenade and losing his left leg above-the-knee, Brad was saved by Army special operations pilots and given a second chance at life. Now Brad's vision is to express gratitude to all those who've served our Nation and communities. Joined by his wife Jess (Colonel, US Army Ret), expressing gratitude for extraordinary service through BHAWK and its premium brands, Sergeant's Valor whiskeys and Madam Colonel spirits, is a second calling for the Hallings. BHAWK will connect with passionate baseball fans in Fayetteville and invite them to experience their whiskey and spirits with friends who feel like family.

Sergeant’s Valor whiskeys and Madam Colonel spirits will be available in the ballpark throughout the 2025 season. 
Photo by: GFBJ 

"Baseball in Fayetteville is more than just a game, it's a way for the community to come together and celebrate moments that matter," said Brad Halling, co-founder & CEO, BHAWK in a press release. "We're excited to share Sergeant’s Valor whiskeys and Madam Colonel spirits with the thousands of fans that come through the ballpark each night, many of them Veterans, military family members and private citizens proud of those who serve. The opportunity for BHAWK to compliment the all-American experience of baseball for fans at the stadium, celebrating the sport they love, was a perfect match."

The first opportunity for fans to enjoy BHAWK's craft spirits & specialty cocktails was on Friday,  April 4, at the Woodpeckers home opener when Fayetteville took on the visiting Lynchburg. This partnership will continue through the 2025 season.

Ico insights

INSIGHTS

SPONSORS' CONTENT
north-carolina-military-business-center bill-simons headshott

Federal Food Series Webinars Will Connect North Carolina Food Businesses with Government Buyers

Bill Simons - Regional Program Manager, Goldsboro, North Carolina Military Business Center
cape-fear-valley-health daniel-mccullough-md headshott

Navigating weight loss: Insights from a bariatric surgeon

Daniel McCullough, MD - Metabolic and Bariatric Surgery Director, Cape Fear Valley Health
fayetteville-state-university sambit-bhattacharya-phd headshott

FSU students and faculty make strides towards advancement in applied AI in the Intelligent Systems Laboratory

Sambit Bhattacharya, Ph.D. - Professor of Computer Science and Director of the Intelligent Systems Lab, Fayetteville State University

In The Current Issue

Creating opportunities: The Defense Alliance Foundation seeks to strengthen the local defense innovation ecosystem

DAF Chairman Phil Williams (far left) pictured with City of Fayetteville Mayor Mitch Colvin (center) on June 10 following a presentation on a 25- year vision for the city’s continued growth and transformation. Photo provided by the DAF.The Defense Al


Empowering the mission: Linchpin Solutions provides tools to turn the tech of the future into the tools of today

Linchpin Solutions attends defense conferences throughout the year, using conferences and tradeshows to exhibit their services and connect with network professionals, including industry, military and government leaders to address and understand today


Lumberton is ready for takeoff: Lumberton Regional Airport embarks on major expansion to meet growing demand

Photo provided by Gary Lewis.The City of Lumberton is moving forward with a new terminal project at the Lumberton Regional Airport. It’s a collaborative effort involving several partners, including Cooper Tacia General Contractors, Talbert & Brig