
The recipient of the CASE Journal’s 2022 Best Case Award is “A Makeover for Dudley’s Q+,” a case study by Fayetteville State University’s Dr. Caroline Glackin and UNC’s Dr. Suzanne Altobello.
“Each year the CASE Circle of Excellence Awards recognize hundreds of institutions whose talented staff members advanced their institutions last year through innovative, inspiring, and creative ideas,” The CASE Journal website says.
The award-winning case study “ explores the challenges of a second-generation textured hair care and personal care company in the direct selling channel as it faces an aging market and changing business and economic environment,” the synopsis of the case reads.
Glackin and Altobello are both fellows of the Direct Selling Education Foundation, a foundation created in 1973 by the leaders of the Direct Selling Association. The organization seeks to
to “engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option,” the website says.

Kristen Botts co-founded the program with her husband, Nathan Botts, who is a Veteran himself. Photos provided by Kristen Botts.An organization helping Veterans live a full life after their service in the U.S. Military wants to connect Veterans and d
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There is extensive dialogue surrounding Fayetteville as a travel destination or city aimed at recruiting new businesses and new residents. As someone who moved here from out of state, I thought it could be fun to share my personal experience as