Commercial Real Estate

Autoport selects Moore County for NC’s first luxury driving resort

By Staff Report, posted 4 weeks ago
Rendering courtesy of Koontz Jones Design.

Officials of Autoport recently announced they plan to create a haven for automotive enthusiasts seeking a one-of-a-kind getaway nestled in the beautiful landscape of northwestern Moore County. This first of its kind driving resort in North Carolina will be a place where car lovers can showcase and permanently store their automobiles. Additionally, members can enjoy an upscale driving experience on a three-mile driving course in a safe and professionally monitored environment. 

"We are pleased to unveil our plans for Uwharrie Motorsports Park and Resort," said Kristi  Maluchnik, Chief Executive Officer of Autoport, in a press release. "Our vision is to create a sanctuary for those who share a passion for driving and collecting automobiles, a place to educate drivers of all levels, both our members and the general public, and a community center for all types of events and gatherings. Community participation is a foundational element of our company and we want the community to be able to access and enjoy our resort amenities.” 

Autoport is under contract to purchase a 400-acre timber tract owned by Jordan Lumber and is asking the Moore County Board of Commissioners to rezone the site from Rural Agriculture to a Planned Development-Conditional Zoning. The Moore County Land Use Plan designates the property as industrial. Key uses requested in the rezoning include: warehousing, recreation, retail, business and trade school, museum, restaurant, office and hotel. 

Autoport has engaged Bob Koontz of Koontz Jones Design, a local landscape architect and land planner. The neighborhood meeting required for the rezoning was facilitated by Koontz Jones Design on Thursday, May 16.

The resort will be located on Leech Road north of NC Highway 24-27 and south of Spies Road just a few miles east of the Montgomery County line and Interstate-73/74 in the area previously planned for the Heart of North Carolina Mega Park. Slightly less than 200 acres of the 400-acre tract will be disturbed, with the other 200+ acres to remain as timberland to buffer the resort from neighboring properties. 

“We’ve spent three years developing our business model and selecting a site in North Carolina. The demand for this type of facility is extremely high in this market. Overall, North Carolina's history in motorsports is deeply ingrained in the culture and identity of the state and Moore County checks all the boxes and then some,” said Michael Morse, Chief  Operating Officer of Autoport, in a press release. 

In total, Autoport will invest over $100 million and create at least 32 full-time jobs and 100  part-time jobs, at an average salary of $48,000. Another 50 to 100 part-time employees will  be used to staff events at the resort. 

“We are pleased Autoport selected Moore County and are excited to see this level of  capital investment and job creation that will have a significant economic impact on Moore  County, the surrounding region, and the state of North Carolina,” said Natalie Hawkins,  President of Moore County Economic Development Partnership, in a press release. 

“Uwharrie Motorsports Park and Resort will provide another venue for recreation and  events that will undoubtedly attract additional visitors to the area and spur increased visitor spending into the local economy,” said Phil Werz, President and CEO of the  Pinehurst, Southern Pines, and Aberdeen Area Convention & Visitors Bureau. 

Uwharrie Motorsports Park and Resort plans to feature a cutting-edge FIA (Federation  Internationale de l'Automobile) sanctioned driving course designed by Driven International,  an internationally renowned designer of motorsports destinations around the world located in Hampshire, England. The winding road course will be designed with multiple configurations available for drivers with varying experience levels for both training and competing. 

The semi-private resort will offer 155 state-of-the art luxury private car condos including two Main Sponsor/Partner Condos, nine Corporate Condos, nine Opulant Condos, 60  Premium Condos, and 85 Garage Condos. Car condos will range in size from 1,400 to 6,500  square feet of fully conditioned vehicle storage with integral passive solar design and  heated floor slabs. Units will also include a mezzanine, a studio kitchenette, bath/shower  facilities, a fire rated office/layover room, a viewing terrace, and golf cart storage. Several  upgrade packages will also be available including multi-level vehicle lifts, smart home  packages, electric vehicle charging stations, and more. Condo owners will receive priority access to the track and amenities. The resort will also feature 112 leasable single and double luxury garages that can store two or four vehicles. These car condos will provide automobile aficionados secure storage with  24/7 onsite security services and access to maintenance services and car wash facilities. 

Uwharrie Motorsports Park and Resort also plans to offer a world-class driving academy led by expert instructors. From beginner to advanced courses, participants can receive personalized instruction and hands-on experience, honing their skills in a controlled and supportive environment. Autoport is currently negotiating these proprietary relationships. Plans also include specialized vocational programs for aspiring motorsports professionals and local students. 

Uwharrie Motorsports Park and Resort will offer a range of amenities to enhance the resort experience, including a 20,000 square foot clubhouse that contains a restaurant, a retail shop, over 4,000 square feet of indoor meeting and event space, driving and golf simulators that allow guests to test their skills in virtual environments; 10,000 square feet of outdoor  event viewing terraces; and an outdoor putting green and play area. 

Other outdoor amenities include a sprawling 50,000 square foot outdoor event space ideal  for hosting weddings, corporate retreats, car shows, and other community events. Fitness  enthusiasts can also enjoy pickleball courts, a dog park, and a jogging exercise course. 

For added convenience, concierge services will be available to assist with special requests  and arrangements. Autoport plans to partner with Causey Aviation out of Raleigh, NC to  provide exclusive private jet service for condo owners. 

Uwharrie Motorsports Park and Resort will host regular community events to allow residents and visitors to experience the resort’s amenities. Public events envisioned  include racing events, car shows, 5k and 10k runs, concerts and festivals. Autoport plans to host approximately a dozen public racing events each year, including  eight smaller racing events that would attract less than 5,000 attendees and four larger  racing events that could attract up to 10,000 attendees. 

Autoport plans to open car condo model units by the end of 2025. The driving course,  clubhouse, and 80 car condos are planned to come online by December 31, 2026 in Phase 1 of the project. Subsequent phases of the project will include an additional 75 car condos  and garages. 

For more information about Autoport, visit www.autoportus.com.

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