Fayetteville has a new flag and seal featuring designs that align with the regional Can Do Carolina brand.
The branding initiative launched in December of 2020, and the Fayetteville City Council adopted the designs during their last regular meeting of 2021.
The Fayetteville Collaborative Branding Committee was made up of a variety of stakeholders in the region, to include the City of Fayetteville, Cumberland County, the Fayetteville Cumberland Economic Development Corporation, the Arts Council of Fayetteville/Cumberland County, the Fayetteville Area Convention & Visitors Bureau, Cool Spring Downtown District and the Greater Fayetteville Chamber of Commerce.
The City recently updated their visual identity to reflect the new branding, as did several other regional entities who support the initiative.
The rebranding project was and is intended to connect the region’s resources and was designed after research, public forums and internal collaboration.
For more information about Fayetteville’s brand strategy, and to download branding materials, visit
.
At center, Chancellor Darrell T. Allison and Juanette Council, Ed.D., vice chancellor for student affairs, cut the ribbon to celebrate the grand reopening of Fayetteville State University's newly renovated Spaulding Building, joined by campus leaders
FCEDC has officially moved its staff and operations to 611 W. Russell St. The 35,800- square-foot center was previously home to Homemakers Furniture and Interiors. Renovations began in the fall of 2025 and are expected to be completed in the next six to eight months. Currently, FCEDC staff are working within an open 7,500-square-foot floor plan as initial improvements progress.
Inset: Systel’s first corporate headquarters was a small rental house turned office on Fort Bragg Road in Fayetteville in 1981. Large photo: The company’s new corporate headquarters reflects years of growth into a multi-million dollar company that pr
