Visitor spending continued to break records for North Carolina in 2023, according to data released Tuesday, Aug. 13, by the N.C. Department of Commerce. Travel spending statewide rose 6.9% to $35.6 billion in 2023 to set a record in visitor spending. That growth followed a record-breaking increase of 15% in 2022. Direct tourism employment also increased statewide by 4.8% to 227,000.
Moore County ranked 10th out of all 100 North Carolina counties and Cumberland County followed close behind claiming the 12th spot on the list.
According to the annual study commissioned by VisitNC, the total visitor expenditures for 2023 for each of the seven counties within GFBJ’s coverage area were:
“It’s great to see increasing numbers of people continue to flock to North Carolina to see all we have to offer,” said Governor Roy Cooper in a press release. “Visitors are investing record amounts of money bolstering our booming tourism industry, and that brings good jobs and income to North Carolina businesses and families.”
The visitor spending study, commissioned by Visit NC and conducted by Tourism Economics, provides preliminary estimates of domestic and international traveler expenditures as well as employment, payroll income, and state and local tax revenues directly generated by these expenditures. The statistical model draws on detailed data from Visit NC as well as data derived from federal and state government sources, nationally known private and non-profit travel organizations, and other travel industry sources.
Results of the study for all NC counties can be accessed at
The building began as an empty shell and after major construction and renovations, the first floor is almost ready for guests. Photo by GFBJ.It has been a busy two years at 104 Fayetteville St. in downtown Clinton for R & R Brewing. Sin
Rich Farm & Venue is a 37-acre space with amenities suitable for any occasion such as weddings, birthday parties and more. Photos provided by Rich Farm & Venue. Rich Farm & Venue in the town of Roseboro combines affordable prices and
Kellie Artis is the owner of Bound & Vine, a soon-to-open independent bookstore and wine bar. Photo by GFBJ. Bookworms and wine lovers are in for a treat as downtown’s newest tenant prepares to open later this year. Kellie Artis is the
