Visit North Carolina has released an updated report detailing tourism spending across each individual county in the state. 

The findings from the annual report are based on the 2022 calendar year.

The following statistics come from “The Economic Impact of Travel on North Carolina Counties,” a study prepared for Visit North Carolina by Tourism Economics. The full report can be accessed at: partners.visitnc.com/economic-impact-studies.

Total spending for 2022 by county in the GFBJ coverage area:

Moore County - $749.50 million

Cumberland County - $666.67 million

Robeson County - $159.96 million

Harnett County - $118.63 million

Hoke County - $14.54 million

Sampson County - $63.30 million

Bladen County - $51.57 million

Out of all the counties in the state, Moore County ranked 10th and Cumberland County ranked 12th for total visitor expenditures. Harnett County ranked the highest out of our seven counties for growth compared to 2021. 

“These findings are something that everyone in North Carolina can celebrate,” said Visit NC Director Wit Tuttell in a press release. “They’re a testament to the resilience of our businesses and our residents, and to the enduring appeal of destinations that include everything a traveler might want. The economic well-being of the state and all its communities rises with the pleasures travelers find in the natural beauty of our public spaces, our culinary traditions and innovation, our remarkable towns and our spirited cities. North Carolina can claim it all.”